Analysts say appearance of international new media companies would probably hurt existing players. Right now the market is largely divided into four main players - ITI Holdings' Onet.pl, Telekomunikacja Polska subsidiary Wirtualna Polska, Interia.pl, a Cracow-based portal supported by ComArch software house and RMF FM pop radio station and Gazeta.pl, controlled by local media powerhouse Agora S.A. Both Onet.pl and Interia.pl are listed on the Warsaw Stock Exchange.
Various sources estimate total value of Poland's Internet advertising market last year at between 45 and 50 million zloty.
T-bills
Changes seen on Polish bonds market
Polish Treasury Ministry has asked several brokerage houses about their ability to distribute euro-denominated Treasury bills, prompting speculations the government will liberalize local bonds market. Last year Polish authorities gave state-owned PKO BP bank exclusive rights to sell government bonds to retail investors.
Telecommunications